June 6 – 8, 2017 | Edmonton EXPO Centre (Hall C) | Edmonton, Alberta

Marketing Checklist

Pre-Show Action Plan

Download this checklist (PDF)

Use this checklist to help your staff organize and plan for WMTS 2017. Some of the activities listed are free of charge and included with your exhibit space. Others are upgraded opportunities to maximize your results.

These activities are free of charge – included with your exhibit space:

☐ Send high resolution company logo to your SME Sales Executive.
☐ Add WMTS banners/logos to your website and email signature.
☐ Send customized email invitations to your customers & prospects. Distributing on March 20, 2017
☐ Distribute your customized print WMTS invitations to customers & prospects. Mailing March 20, 2017
☐ Login to the Exhibitor Dashboard (before March 31, 2017) to:
  Submit your Company Information for the print Show Guide and Online Directory.
  Add New Products to be featured online and in the Show Guide.
  Add Press Releases about your company to be featured online.

☐ Attend the Exhibitor Marketing & Lead Retrieval WebinarLive: March 21, 2017, 1:00 – 1:30 pm ET

Next, consider some of these opportunities:

☐ Review Sponsorship Opportunities
  Sponsoring a special event or activity
  Pre-Event digital opportunities
  Enhanced visibility on-site

Order an ad in the Show Guide. Deadline to order Show Guide ad: April 14, 2017

Utilize public relations and social media:

☐ Use Twitter to stay connected before and during the event.
  Share using #WMTS2017. Follow @SME_Canada.

☐ Give your fans and followers free admission to WMTS:
  Share your promo code on LinkedIn, Facebook, Instagram, Twitter, LinkedIn and any other social media platforms.

☐ Send news releases to trade media.
☐ Schedule a press conference at the event.

Don’t forget these essentials:

☐ Order lead retrieval. Discount deadlines: April 13 / May 11, 2017
☐ Make hotel reservations. Discount hotel rates until: May 12, 2017
☐ Confirm and prepare your sales and marketing materials for the event.
☐ Encourage your new and existing customers to register online.
☐ Follow up on leads secured at WMTS 2017!

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© WMTS is produced by SME | 7100 Woodbine Ave. Suite 312, Markham ON, L3R 5J2 |
Customer Care: 888.322.7333 ext 4444 | 905.752.4444 | sme.org | bkiller@sme.org