As buyers—whether distributors, channel partners, or direct consumers—turn to digital search to discover and evaluate brands, manufacturers must rethink their marketing strategies to drive visibility and revenue growth. This session dives deep into how modern search behavior is reshaping demand generation, conversion, and profitability, offering a data-driven framework for manufacturers to effectively engage the right buyers at scale.
Arti will share real-world use cases to illustrate how results can be achieved, step by step, from strategy to execution.
🔹 Key Takeaways:
- Understanding how search behavior impacts distributor and direct-to-consumer engagement strategies and optimizing content for better demand generation and ROI
- Finding the right balance between lead quality, customer acquisition costs (CAC), and lifetime value (LTV)
- Applying full-funnel marketing strategies to improve conversion rates and sales efficiency
- Aligning marketing efforts with profitability metrics to achieve sustainable growth
Attendees will walk away with a data-driven roadmap to optimize their search and marketing strategies, ensuring measurable growth and profitability in today’s fast-evolving manufacturing landscape.
