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Social Media

Social Media has the power to connect you with targeted audiences. Twitter®, Facebook®, YouTube®, LinkedIn® and others can help keep your audience informed with up-to-the-minute details about your participation at WMTS.

Copy and paste the below posts to your social media accounts – be sure to replace what’s in parenthesis with your booth #, promo code or company name.

TWITTER - #WMTS2021

FOLLOW @SME_CANADA

EXAMPLES:
We’ll be at #WMTS2021 September 14-16, 2021 in #Edmonton. Be sure to stop by booth (insert your booth #) to see our products in action! #mfg https://www.wmts.ca

Here’s a free registration exhibits pass for #WMTS2021! Register now using (insert your promo code) and stop by booth (insert your booth #) to see us! https://www.wmts.ca

FACEBOOK

EXAMPLES:

We’re excited to be a part of #WMTS2021 and we would love to see you there. Register with our promo code (insert your promo code) for a free exhibits pass! (Add a link: https://www.wmts.ca)

Don’t forget to plan to visit our booth (insert your booth number) at #WMTS2021! We will have special products, new innovative ideas, and solutions you need. (Add a link: https://www.wmts.ca)

LINKEDIN

EXAMPLES:

Personal LinkedIn:
My company, (insert your company name), will be participating in WMTS this year! Stop by our booth (insert your booth #) to see new products, technologies, and find solutions to your manufacturing challenges. Register our promo code for a free registration pass, courtesy of (insert your company name).

Company LinkedIn:
We will be at #WMTS2021 is at the Edmonton Expo Centre in Edmonton, Alberta from September 14-16, 2021. Stop by our booth (insert your booth #). Register  with promo code (insert your promo code) for a free, courtesy of (insert your company name)(Add a link: https://www.wmts.ca)

SOCIAL MEDIA ADVERTISING

SOCIAL MEDIA ADVERTISING IS A GREAT WAY FOR YOU TO REACH YOUR AUDIENCE. IT’S INCREDIBLY COST-EFFECTIVE AND CAN WORK WITH ANY BUDGET.

Twitter: Use an image that includes the WMTS logo and your company logo, or you can use a product photo. For this ad, you’d want to target specific job titles, companies, or locations.

Facebook: Use an image that includes the WMTS logo and your company logo, or you can use a product photo.  You may also choose to do a carousel ad, in which you can feature multiple photos with multiple descriptions. Keep it short and simple! For this ad, you’d want to target specific job titles, companies, or locations.

TIPS TO INCORPORATE SOCIAL MEDIA INTO EVENT MARKETING

Article originally published on MarketingLand.com by Tim Carter, March 5, 2015

In this digital age, any business not integrating social media marketing into their trade show presence is losing business to their competitors. Social media is an essential marketing channel for event marketers.

Following are ideas for using social media before, during and after your event to connect with prospects, deepen relationships with customers, and attract the trade show attendees to your booth.

GENERATE PRE-SHOW BUZZ

1. Event Hashtags. Use the trade show’s Twitter hashtag (#WMTS2021). These days, many trade shows and events create a hashtag for the show. Connect with the people who are using that hashtag. Integrate the hashtag into your tweets to promote that you’ll be at the show. Be an active participant in conversations surrounding the hashtag.

2. Company Hashtag. Create a hashtag specific to your company or campaign. Got a contest going on or have a special event? Hashtags are a great way to get visibility leading up to the show in conjunction with the trade show event hashtag.

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